Nokia CEO Stephen Elop has made it clear that even though Nokia will share the Windows Phone platform with other OEM’s, Nokia’s number one priority is to beat Android in the battle of the ecosystems, and will then focus on competing within the Windows Phone ecosystem itself. More after the break.
When asked during the Nokia Press Briefing Q&A at Mobile World Congress whether Nokia would prefer a proprietary Windows Phone OS for Nokia devices or will share the current available version with other manufacturers, Stephen Elop reiterated Nokia’s stance in this alliance, stating that “the best answer for Nokia, is to have an ecosystem with other players, who are innovating, competing with nokia, and contributing to that ecosystem… our number one priority is competing with android.”
He then explained how times have changed, and that with the number of services being offered to consumers, the whole challenge has “shifted from a battle of devices, to a war of ecosystems.”
Symbian was also a platform being utilized by other manufacturers besides Nokia. Samsung and LG both had variants of the Symbian platform on their devices, but Nokia made Symbian it’s own. This echoes the general feel of what Nokia intends to do with Windows Phone in the future as Elop continued, “that being said, as we achieve our first priority of beating android, we’ll be competing within the windows phone ecosystem aswell.”
During the financial and strategy briefing, Stephen Eloped proposed a rhetorical question: will Nokia be able to “customize everything” on Windows Phone OS in order to differentiate itself? And enthusiastically answered “Yes!” Although he quickly pulled his statement back making it clear that this is not part of Nokia’s immediate strategy.Tags | #NokiaMWC, 2011, Barcelona, Breaking News, Ecosystem, February, Future, Mobile World Congress, MWC, Nokia, Nokia Windows Phone, NWP, Q&A, Software, Strategy, Symbian, Touch UI, Windows, Windows Phone, WP7